I was talking to the owner of a hotel in Chiang Mai the other day who told me the manager of this hotel wrote some of their own reviews on Trip Advisor. I checked it out and it seemed pretty likely. At least with Trip Advisor you can check the authors profile and see what other reviews they've written, when they joined, where they've been, where they're located etc. I think that all helps to show up the fraudsters.
At Jasmine Holidays we swear by Trip Advisor. How can you not? We just urge our clients to use it with caution. Be cautious of reviewers who only have one review, or reviewers who claim to be from London, but write like a fourth grade Thai English student.
Oh, and avoid the Baan Namping Riverside Village - it's very very average.
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